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Ubisoft Stock Prices Falls To New 52-Week Low Amid Company Turmoil

Ubisoft stock prices have continued to fall amid apparent company turmoil.

At market close in the UK and Europe, Ubisoft stock prices were down 4.5% for the day down to €11.42/£11.42 per share. In the US, it has fallen over 10% on the day to $2.35 per share.

The falls mark new 52-week and 10-year lows for the company.

Ubisoft stock is down 4.5% in the UK/Europe and over 10% in the US today. It hit a new 52-week low in both the UK/Europe and US

Mike Straw (@mikestrawmedia.com) 2024-09-25T18:28:01.592Z

The trend of Ubisoft stock prices falling has been on-going, and doesn’t appear to be slowing down. While they aren’t at all-time record lows, the company is looking for ways to turn things around before they approach that level.

For context on how much it’s fallen, on February 14, 2024 Ubisoft shares were trading at €24.39/£24.39 per share in the Europe and UK. That same day in the US, they were trading at $5.18 per share. That marks a drop off 53.2% and 54.6%, respectively, in just seven months. Looking back just four years ago and shares have fallen from 87% from October 2020’s high of $19.24.

On Wednesday, they announced an investigation into the workings of the company. This investigation by Ubisoft’s Executive Committee and Board of Directors will include a full review of the company, including “further improving our execution, notably in this player-centric approach, and accelerating our strategic path towards a higher performing model to the benefit of our stakeholders and shareholders.”

In addition to the investigation, it was confirmed that Star Wars Outlaws performed below expectations in terms of sales, and Assassin’s Creed Shadows was delayed until February 2025.

What do you make of Ubisoft’s stock prices continue to fall? Is there anything you think could make a significant change? Join the discussion in the official Insider Gaming Forums.


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