Ubisoft Stock Prices Fall To 11-Year Low

Ubisoft’s fall has continued in a new historical way on Thursday. The first day of trading since announcing Assassin’s Creed Shadows has been delayed until February 2025 has seen Ubisoft stock prices on the London Stock Exchange fall to an 11-year low.

As of writing, Ubisoft stock prices sit at €9.28 per share. It’s the first time since November 2014 that shares have fallen under €10. The current trading price represents a near-20% fall of yesterday’s decade-low price.

It's gotten even worse for Ubisoft as the company's stock has fallen to 11-year lows on the London Stock Exchange. The fall comes a day after announcing a delay for Assassin's Creed Shadows
— Mike Straw (@mikestrawmedia.com) 2024-09-26T10:38:11.567Z

To add to the bad news, Ubisoft’s market cap sits at just about €1.27 billion. Just over three weeks ago, it was at €1.99 billion.

Trading in the US hasn’t open as of publishing, but closed on Wednesday night at just $2.25 per share. If the London market is any indication, a drop in the US could also be expected.

UPDATE 10:47 AM: With US Trading open, shares have fallen to $2.10 at this time. That’s a 6.67% drop from yesterday’s closing price.

On Wednesday, Ubisoft announced not only the aforementioned delay of Assassin’s Creed Shadows, but multiple disappointing updates for investors. It had lowered it’s financial targets for the second quarter of FY2025 and the remainder of the year, confirmed that Star Wars Outlaws underperformed financially, and opened an investigation into the company.

The company has promised more updates and improvements to Star Wars Outlaws after the lukewarm launch. It also announced that Ubisoft games will return to having Day One releases on Steam with Assassin’ Creed Shadows.

As far as if those changes are good enough for investors and players to turn things around, that remains to be seen. Based on the initial response from the market, it doesn’t look good enough just yet.

What do you think of Ubisoft stock prices continuing to fall like this? Join the discussion in the official Insider Gaming forums.

For more Insider Gaming, read about StarCraft Remastered and StarCraft 2 coming to PC Game Pass. And don’t forget to sign up for our weekly newsletter.