Next month, The Game Awards celebrates its tenth anniversary as the leading award show in the gaming space. It’s the premier presentation for gamers worldwide, with awards being dished out, new games being teased, and updates being revealed. This year’s event, which will take place on December 12, is set to be a monumental showcase.
In the run-up to the event, The Game Awards has posted an email revealing to fans that it’s trying to secure registration with the US Patent & Trademark Office, legitimising the brand. It has called on those same fans to bolster the application and help secure the trademark.
Distinctive Association
In an email circulated amongst fans, The Game Awards’ team explained:
We are just 1 month away from The Game Awards and our 10th anniversary.
As a fan who joined us for one of our Zoom sessions during the pandemic, we are reaching out with a quick request.
We are currently in the midst of registering “The Game Awards” as a mark with the US Patent & Trademark office. We are looking for letters of support to establish that consumers (that’s you!) distinctively associate the term “The Game Awards” with our annual awards show.
The email then requested any ‘personal reflections’ that fans might have, all of which will be added to the application when it’s submitted in the coming weeks. If successful, the patent will recognise The Game Awards with a trademark, representing the legitimacy of the event and the high standard to which it’s now held by gamers everywhere.
Upon opening the link in the email, users are presented with a pre-written letter regarding them as a ‘video game enthusiast and an avid viewer of The Game Awards’. By signing the letter, you confirm to the best of your ability that The Game Awards is a ‘well-known trademark’ associated with the showcase hosted by Geoff Keighley – and Ola Balola LLC.
What do you think? Do you associate the term ‘The Game Awards’ with nothing but the annual showcase hosted by Geoff?
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Not a chance. It’s too common a phrase that would mean anyone who tried to do anything like it or have their own Video Game Awards showing could come under lawsuit and pay damages, kind of like Nintendos going after those who say “It’s on like Donkey Kong”. Nintendo didn’t come up with or, but they trademarked Donkey Kong so the phrase has been removed from movies and such because Nintendo are sue happy. That means Geoff Keighley would own the phrase The Game Awards and could sue you for using it, whereas right now, he’s in the YouTube content creator pool like the Angry Videogame Nerd who still hasn’t gone that far. Geoff isn’t Hollywood and he’s not associated with Hollywood or that level. He’s the equivalent of a YouTube content Creator and that’s the name he’s trademarking.
I’d say NO, IM NOT SUPPORTING IT based on that argument. He can collect damages ( free money) from whoever he wants at that point from copyright infringement, what Palworld is having to go up against Nintendo for with the idea of throwing a Pokeball, but Nintendo can ripoff Magic the Gatherings trading card mechanic and make all the money from that. That’s lame
Good we don’t need these shills anymore it will be even better if YouTube dumps the influencer trash and Twitch shuts down too
Burn baby burn! Game Awards suck and so does Geoff he’s an arrogant little prick nepo baby. This was his attempt to profit off this stuff in turn he helped kill gaming. He’s even admitted he’s not that into this stuff. Tell companies start revealing things more frequently instead of relying on these garbage shows. Nintendo Direct matters not this!