Post Malone will appear in Riyadh on July 10 to celebrate the opening of the Esports World Cup, the most valuable and ambitious event in history. The two-month-long showcase features a couple of dozen games and thousands of competitors, and it boasts a staggering prize pool worth $70 million.
This isn’t the first time that Post Malone has collaborated with a gaming brand, having recently partnered with Electronic Arts for an Apex Legends crossover. The performer is a prolific gamer and has spent time in the past streaming Apex, Warzone, and Hunt: Showdown to thousands of viewers.
‘ A Global Artist and True Gamer’
In a press release, the COO at the Esports World Cup Foundation, Mike McCabe, said:
Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt.
With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.
This news comes just one week after Cristiano Ronaldo, the legendary soccer player, revealed his ambassadorship with the Esports World Cup.
From sold out arenas to the heart of Riyadh. 🎤 @PostMalone headlines the #EsportsWorldCup Opening Ceremony on July 10th! Don’t just watch it. Live it! 🎟️
The opening ceremony for the Esports World Cup is nothing short of a spectacle, with last year’s opening event being a star-studded, ostentatious affair. It’s the kicker for two months of high-value esports action, so it stands to reason that it needs to be something monumental.
Are you looking forward to the Esports World Cup? Let me know which game you’ll be following as the action unfolds in Riyadh from July to August on the Insider Gaming forum.
For more Insider Gaming esports, check out the news that Riot Games has unveiled a League Game Changers circuit
Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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