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Pokémon Center London 2025 Pop-Up—Start Date, Where To Find It & What To Expect

London is calling for a 2025 Pokémon Center Pop-Up store. Bringing an exclusive Pokémon merchandise pop-up store to the UK is an annual tradition, and you need to know its start date, what’s there, how to get there, and how to book your spot.

There is high demand for the Pokémon Center London 2025 pop-up—and rightly so! It’s an early celebration leading up to the Pokémon International Championships 2025 for one. But it gives excited Pokémon fans the chance to grab merch that can’t be found elsewhere.

With limited slots and many vying for entry, let’s deliver a Quick Attack on the crucial details.

Pokémon Center London 2025 Pop-Up Date & Times

exclusive psyduck merchandise at europe 2025 Pokémon pop-up stores
Psy-Duck. Image by The Pokémon Company

The Pokémon Center London 2025 pop-up officially opens on February 20 and closes again on February 23. The shop’s working hours vary between 10 AM and 6 PM—depending on the day.

Four short days are permitted for the 2025 London pop-up shop. But the shop gets a fair few hours to be open, trying to guarantee as many people get in and get a chance to buy merch as possible.

Here’s a complete schedule for you to bookmark.

Pokémon Center London Pop-Up DatesPokémon Center London Pop-Up Times
Thursday, February 2010 AM — 6 PM
Friday, February 219 AM — 6 PM
Saturday, February 229 AM — 6 PM
Sunday, February 239 AM — 5 PM

Where is The Pokémon Center London Pop-Up?

ExCeL London is the location of the 2025 Pokémon Center London pop-up store.

EGX goers might recognize the venue as it’s where the annual four-day gaming convention occurs. The official Pokemon Center blog post says to find the pop-up store, “Via Entrance N1 of ExCeL London, and it’s located within a flat, no-barrier hall.

How to Reserve Spot And Book Slot For Pokémon Center London Pop-Up 2025

You must visit the Pokémon Center London 2025 pop-up registration page and fill out your details to secure a spot.

Unfortunately, if you head to the registration page now, it has a message for visitors: “Store Reservations Are Filled.

However, extra spots may open up down the line, so I’ll post some instructions here, just in case:

  1. Find your nearest device with an internet browser.
  2. Go to the Pokémon Center London registration page.
  3. Fill out the details.
  4. Choose your slot time and date.
  5. Confirm the booking.

What To Expect From Pokémon Center London Pop-Up

The store offers a huge range of exclusive merchandise, particularly for the Pokémon International Championship 2025.

The official event description promises “Exclusive International Championship merchandise” at the Pokémon Center EUIC Store! These products, and many more, will be available at the Pokémon Europe International Championships Pokémon Center! ” and many more items.

A bonus treat awaits if you’re going on Sunday as there are “Additional character appearances and a scavenger hunt at the store geared toward our young Pokemon Fans!


Availability for the Pokémon Center London pop-up is always tough. There are limited spots and thousands (maybe millions) of eager Pokémon fans desperate to get in. Let us know if you secured a place for the pop-up shop.

We have more Pokémon news and content from McDonald’s Promotion offering special Pokémon cards through Happy Meals to the latest on Pokémon TCG Pocket’s rumored A2 Set.

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