I think EA understands that the battlefield name still has alot of people and they are gonna make sure to play it safe as this might just be the last chance for the franchise. I think it will herald a return to the old days of Battlefield. Numbers wise and gameplay wise. So it won't beat COD but recollect its market share from past years.
We'll see if they're really going to listen to the players and build the Battlefield that people want. I'm waiting to get access to Battlefield Labs and try it out.
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