Elon Musk recently expressed his intention to ‘make video games great again’ on the social media platform he bought for $44 billion in 2022. It has been just a few weeks since Elon Musk admitted to cheating in games like Path of Exile and Diablo, and despite being a contributor to problematic areas of the industry, he now intends to found an AI-powered dev studio.
In a recent post, the ‘xAI’ profile invited users to email in to chase jobs revolving around ‘designing AI games first principles’.
‘The Potential is Incredible’
Elon Musk was aired out a couple of weeks ago for cheating by sharing his accounts in Path of Exile and Diablo. He didn’t care about the revelation going public, and now he has decided to single-handedly save the gaming industry, leaning on the quip made famous by his new best friend, President Donald Trump:
It’s got to be done.
Make video games great again!
Like Trump, Musk lacks originality in the attempted coining of that phrase. The billionaire tech titan made this comment in response to a post suggesting that he’s ‘fed up with woke politics and DEI destroying the games industry’.
And of course, these comments came days after Musk branded games journalism as ‘garbage’. And to think I once branded him one of the most successful streamers in history!
Musk followed up today with another bold statement on Twitter:
Join us to make revolutionary video games using AI.
The potential for a dynamically generated video game using AI is incredible!
Many users commented on these posts hoping that the use of AI would be confined to ‘backend processes’ to better automate a human-led development ecosystem, but that’s probably not the case. Elon Musk is no stranger to cleaning house and stripping teams down to the bare bones.
In an ideal world, the space-mad, eccentric billionaire would probably have Grok manufacture entire games at the press of a button. The scary thing is, that he’s surrounded by such capable people that it’s probably not too far from becoming a reality.
What do you think about Elon Musk’s desire to ‘make gaming great again?’ Let us know in the comments or on the Insider Gaming forum.
For more Insider Gaming coverage, check out my look back at the $386,000 Dying Light collector’s edition
Ok then do it. Elon should buy Warner Bros Discovery use their IP to finally make good games and move the streaming service and library to X run it like Tubi.
Hey Musk partner with Yu Suzuki to fund Shenmue 4 and 5, hire Seiichi Ishii and Tomonobu Itagaki for new games and also let’s get a spiritual successor to Slerping Dogs