The Grand Theft Auto 6 (GTA 6) marketing train is getting ready to get into full gear.
As part of the company’s quarterly earnings report on Tuesday, Take-Two Interactive confirmed that marketing for GTA 6 will begin this summer.
On top of that, CEO Strauss Zelnick address concerns about a lack of a physical version of the game when it launches in the fall.
In speaking with Variety, Zelnick was asked about the claims that Take-Two Interactive was going to withhold from a physical release of GTA 6 until 2027 in order to prevent leaks before launch. To that notion, Zelnick bluntly said that it was “not the plan”.
GTA 6 is scheduled to launch for Xbox Series X|S and PlayStation 5 on November 19, 2026. Take-Two reaffirmed the release date as part of the same earnings report.
When do you think GTA 6 will start getting more feature reveals and new trailers? Leave your thoughts down in the comments and join the discussion in the official Insider Gaming Discord.
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Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
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