Just over a year ago, YouTube shut down Premium Lite, a subscription plan that was available in a handful of countries. It offered the same benefits as YouTube Premium but it was cheaper. It wasn’t long before YouTube shut down the subscription tier, focusing entirely on the core YouTube Premium service.
Now, it has been revealed that the tech titan is preparing to test Premium Lite in all-new markets. This time around, the more affordable subscription will show limited ads, prompting many users to question the point of paying.
Premium Lite, Now With Ads
In a write-up published by Android Authority, it was confirmed that Google is testing Premium Lite in Australia, Germany, and Thailand. It’s a change from the all-European market that the service was previously tested in, and it should promise more diversity during the trial.
On Reddit, a user shared a comparison image that outlined the difference between Premium Lite and Premium.
If you’re a core Premium subscriber at $22.99 AUSD per month, you’ll be able to download and play videos offline and in the background, and you’ll have access to YouTube Music Premium. If you’re a Lite subscriber at just $11.99 AUSD a month, you’ll get limited ads and no other visible benefits.
Google highlighted that ads in Premium Lite ‘may appear’ on licensed music content, Shorts, and when you search on the platform.
From a consumer standpoint, it’s tough to see why anyone would subscribe to Premium Lite other than for the reason that it eradicates most ads. Aside from that, you get no added benefits for that monthly investment.
What do you think of Premium Lite? Do you want it to land in your country? Let us know on the Insider Gaming forum.
For more Insider Gaming coverage, check out the news that Spider-Man 2 has no story DLC planned
No one is buying into this. YouTube is cooked I’ve seen the numbers on newer videos it seems no one is really using the site like that anymore which explains this. The devoted YouTube and Twitch creators I think will be gone soon. Podcasts seem to be the only like long form thing that does well and not everyone is good at it a lot of them just suck unless you’re a Joe Rogan, Theo Von, Nelk, or Flagrant. But otherwise most YouTube creators are boring it’s just corpo trash it feels to push a product and shill for narratives the videos are already ads.
This doesn’t make sense no one will pay for that Google has just lost it. They should consider selling off YouTube especially with the government cracking down on them now offer it to Musk he’s willing to waste money or the Rumble people they have money from Peter Thiel and could use YouTube for their business.
I don’t see who this is for I mean the only reason to use YT is to watch VODs of streams and even then it’s better to just watch the stream due to YT censorship. Speaking of have you guys heard any news on Kick signings they should have signed Asmongold as soon as he got banned. Kick hasn’t signed anyone in forever they need to make moves also where’s the app they promised?
Remember Red no one paid for that now this who will pay for some ads. People don’t use YouTube like that. YouTube just desperate for cash as usual testing out if they can use this instead.
No one is going to pay for this. Is Google desperate or something?
Just read a Mr Beast video that featured Kai Cenat and IShowSpeed underperformed that’s a bad sign for YouTube and this won’t work. YouTube is Dead 💀
Nope
YouTube should clean itself off first ban SSSniperwolf, Act Man, Mr Beast, and Dr Disrespect among others hold everyone to the same standards same with Twitch and Hasan these platforms aren’t worth it. This is why TikTok replaced them, Kick replaced them even Rumble gets clicks with the conservatives and the fans of Akademiks, Sneako, the Tate’s, and Fresh & Fit more so just Fit.
I keep telling people YouTube is dead it’s time to go get a real job! Twitch is next. The advertisers are pulling out too these platforms aren’t advertised friendly they lost a ton of people. I have to wonder how this is going to work is it going to mostly be Google product ads since that’s what most of the existing ads I see are. After election season how do they plan to get advertisers? People seem to have just wanted to move on with their lives and outgrown YouTube. The kids seem to like the IRL streams and TikTok or Roblox. If IShowSpeed isn’t being paid to stay there he should test the market or stream on Twitch too. Better stream on Kick so he can collab with Adin.
Yeah I think Elon Musk or Rumble buys YouTube at this point. Elon wants X to be the everything app and Rumble has the money they haven’t signed anyone in a while and haven’t made a acquisition in a while either so something has to be going on and they offered ByteDance a deal for a TikTok partnership so they have money to spend they could just buy YouTube from Google and should. Honestly I’m fine with it maybe then people finally move on with their lives or be exposed as the toxic attention seeking power hungry hypocrites they are. They still haven’t left X yet.
Finally, a way to pay for the experience of using the Free tier. I bet all those freeloaders, myself included, have been itching to pay, but were afraid to lose our precious advertisements.
Youtube is GARBAGE,and they are really desperate and it’s gross. I am not paying youtube!
Android + Revanced
Can’t be bothered
Why aren’t you guys talking about Adin Ross being surpassed on Kick by WestCols or Sneako signing to Kick or Nick Fuentes joining Kick with more on the way.