The EMEA (Europe, Middle East, and Africa) marketing director at Xbox says that the company “isn’t blessed” with a large budget in the region, leading to PlayStation outspending them on marketing in the region.
In an interview with Marketing Week, Michael Flatt said that Xbox needs to “work really hard” against the competition. That work includes being “quite scrappy”.
“They’re [PlayStation] blessed with marketing funds that we’re just not able to enjoy,” Flatt said. “But that’s totally fine. We adopt what I would call a more fiscally responsible approach to media investments.”
READ MORE: FTC Criticizes Xbox Game Pass Price Hike, Labeling it ‘Consumer Harm’
He continued: “We’re not blessed with huge media budgets, so we have to be quite scrappy really, and quite tenacious to fight for funds that would probably go somewhere else.”
This interview comes after claims of Microsoft looking to stop pushing console sales in the EMEA region. Instead, Xbox will reportedly put more of a focus on Game Pass, Cloud Gaming, PC, and Xbox controllers.
What do you think of Flatt saying that Xbox doesn’t have the budget to outspend Sony in the EMEA region? For more Insider Gaming, check out the early player numbers for College Football 25. Also, subscribe to our YouTube channel for exclusive shows, news, interviews, reviews, and more.
They have no money….fire Aaron Greenberg the head of marketing then! He’s been there for over 10 years he wastes the money on his garbage shows.
They have the money, they just don’t want to send it to that region. Fix your argument bait headline please.