The use of AI in video game development has been—and continues to be—a hotly debated topic among developers and players.
In its annual gaming report, Unity claims that 79% of the developers polled feel at least somewhat positive about AI’s impact on the gaming industry. More specifically, of the 300 respondents to the question, 48% felt somewhat positive while another 31% said they were “extremely positive” towards its use in game development.
“After ChatGPT hit the market, generative AI tools were suddenly everywhere, and a lot of game developers and other creators seemed apprehensive at first – but today, 79% of devs polled report feeling positive about using AI in gaming, while a mere 5% are apprehensive,” the report reads.
“Developers would benefit from AI tools that simplify playtesting and automate bug detection,” Pixonic marketing director Sola Saulenko said. “Additionally, AI-powered solutions for localization and quick translations of ad copy, or even generating initial sketches for concept art, could save significant time and resources.”
As far as the use of AI tools is concerned, that has held steady across the industry despite a growing positive sentiment. According to the survey, some usage of AI, for example in adaptive difficulty, as dropped while other areas such as automated playtesting has slightly increased.
“Devs report picking up AI tools at a similar rate to last year, but AI applications and use cases have matured considerably in the interim,” the survey reads. “They’ve grown faster and are better trained, and we as users have honed our ability to guide generative AI toward desired results as AI use has grown normalized.”
Lastly, regarding adoption of AI tools, only 4% of those asked said they aren’t planning to use AI tools in any capacity in 2025. If you want to learn more about game developers had to say, you can check out the full Unity Gaming Report via the company’s website.
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