Ubisoft stock prices have fallen another 7% amid shareholder uncertainty that the company isn’t performing well enough.
The stock price fall comes following a request from a “significant minority shareholder” at the company who has pressured Ubisoft to make the company go private or will use French minority law to collect enough shareholders to start a proxy fight and initiate a sale process.
Just last week, Insider Gaming reported that XDefiant was at risk of losing its much-needed post-launch support after dwindling player numbers and following the release of a mild Star Wars: Outlaws launch, Ubisoft’s stock price fell to a near 10-year low. At the time of writing, its share price stands at 13.67 euros, a 51% decrease from this time last year.
The demand from the investor also requests a change of current management, including the request to hire a new CEO who will “optimise the cost and studio structure for more agile and competitive company as Ubisoft should be”.
Time and again, Ubisoft has continued to have “misses” with its launches these past few years. Despite incredible games like Prince of Persia: The Lost Crown, player sentiment toward the publisher has seemingly been so tainted that fantastic games are not getting the sales they need to turn the company’s fortunes around.
Ubisoft currently employs around 20,000 developers and is now valued at 1.89 billion.
What do you think of Ubisoft’s continuing stock price drops? Do you think the company can turn things around, or should it sell up? Let us know in the comments below.
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