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Ubisoft Management To Blame For Prince of Persia: The Lost Crown Sales Issues, Baldur’s Gate 3 Exec Says

Those looking to for a reason as to why Prince of Persia: The Lost Crown sold below expectations thus leading to a sequel being rejected need to look to the top of Ubisoft.

That’s what Michael Douse, the director of publishing at Baldur’s Gate 3 developer Larian Studios, had to say about the situation.

In a social media post (h/t 80 Level), Douse pointed the fingers at Ubisoft management, saying that the decision to not release the game on Steam day one hurt any chance of the game’s success.

“The last notable game on their platform was arguably Far Cry 6 in 2021,” Douse said. “The Crew, Mirage and Avatar came in 2023 and didn’t perform, so you can assume subscriptions were at a lull when PoP released by 2024. Which means people wouldn’t be launching their store all too much.

“If it had released on Steam not only would it have been a market success, but there would likely be a sequel because the team are so strong.”

He then went on to call out the game’s critical success across the board.

“It’s such a broken strategy,” he said. “The hardest thing is to make a 85+ game — it is much, much easier to release one. It just shouldn’t be done as it was.

Prince of Persia: The Lost Crown has sold around one million copies since its launch, far below what the internal expectations were for the game. Insider Gaming learned that Ubisoft was was expecting the game to sell on par, or better, than some of biggest Metroidvania’s in the market. When that didn’t happen right away, a decision was made to move on from the project.

Now, the team that developed Prince of Persia: The Lost Crown is no more after Ubisoft disbanded them to move on to different games.

What do you think of Douse’s comments on why Prince of Persia: The Lost Crown failed to sell better for Ubisoft? Let us know down below, or in the official Insider Gaming forums.


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Avatar of Captain_Fuzz
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Captain_Fuzz

Moderator

232 messages 399 likes

Don't doubt this for a second even before reading the article with how the mighty have fallen.

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Avatar of SleepyAgent
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SleepyAgent

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89 messages 99 likes

Prince of Persia The Lost Crown really deserved better.

- Ubi fumbled the announcement with how badly they fumbled Sands of Time, with many people expecting a 3D action / adventure PoP game. Not a 2D Metroidvania PoP game.
- They kept it off Steam because they want to make all the money from each purchase made. (Better to say no to the sale altgoether, than to just make a lil less on each sale. Makes sense...)
- They priced it stupidly high for what it is. Ubisoft out here seeing Nintendo release Metroid Dread at £40 and being like "We can do it too!" Meanwhile Blasphemous 2 launched months earlier for like £10 - £15 less.
- Their constant low quality and low effort games had started to wear people down. No one trusts them to deliver anymore. And because whenever a game comes out and doesn't perform they put it on deep discount less than 4 months after launch, people have been conditioned to not buy on launch.

Had this game launched on Steam and been £25 - £30 at launch and not expected to sell millions in the first few weeks this could've had legs as its own sub-series. Instead this will likely be the last time we see this kind of game from them.

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