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Ubisoft Cancels Online Appearance At Tokyo Game Show

Ubisoft has cancelled its scheduled appearance at Tokyo Game Show, just two days before the event is set to get underway.

In a statement released by Ubisoft Japan, the company says the decision was made due to “various circumstances”.

“We regret to inform you that due to various circumstances, we have decided to cancel our online participation in Tokyo Game Show 2024 which was scheduled to start at 3:00 PM on September 26th,” the statement reads.

“We apologize for the short notice. We sincerely apologize to everyone who was looking forward to the broadcast.”

The company did say that the “currently ongoing giveaway campaign” will continue despite the broadcast no longer happening.

Ubisoft’s pulling out of the event comes during a time of turmoil for the company. While the highly anticipated Assassin’s Creed Shadows releases in November, the company has been feeling pressure from other areas.

First, there is the concern about the state of XDefiant where, despite claims to the contrary, is in real trouble due to falling player numbers. Then there is the continuous falling of stock prices as well as a push from at least one investor to make executive changes and take the company private.

Insider Gaming has made multiple attempts to contact Ubisoft for more clarification on the “various circumstances” claim. As of publishing, however, a response was not received.

UPDATE 10am ET: Ubisoft has told Insider Gaming that they have “No Comment” on the cancellation.

What do you think of Ubisoft cancelling its appearance at Tokyo Game Show 2024? Join the discussion in the official Insider Gaming Forums.


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Avatar of SleepyAgent
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SleepyAgent

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89 messages 99 likes

So the game won't be on their broadcast for TGS?

Call me crazy, but not having the marketing beat for your biggest title of the year (with a lot of pressure on it thanks to the reported underperformance of Star Wars) at the biggest gaming event in Japan, the country where you set your game, seems like a massive mistake.

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Jivesh

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154 messages 182 likes
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FuzzyMuffin

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56 messages 51 likes

I wonder why. this one has me stumped

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Avatar of Captain_Fuzz
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Captain_Fuzz

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227 messages 395 likes

More expensive to hire actors to attend than it is to bot trailers 😂😂

I wonder why. this one has me stumped

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Avatar of SoloDolo
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SoloDolo

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111 messages 194 likes

So they also cancelled press previews next week? That seems a bit odd 🧐

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Avatar of Mike Straw
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Mike Straw

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232 messages 337 likes

It feels like there's something weird going on

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Avatar of GiGAHEART
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GiGAHEART

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255 messages 333 likes

It feels like there's something weird going on

It can't be logistics, budget factor, etc. can it?

But if I'd to put tinfoil on, they'd probably wanna avoid the whole "Ghost Recon Wildlands & Bolivia" controversy again.

I love this game so much (Wildlands) & still play to this day but I'm not from Bolivia so I can't speak for someone from there, however positive or negative I may appear so.

Just my theory this is why they aren't doing stuff FOR JAPAN'S biggest videogame extravaganza for their newest game set IN JAPAN, Ubi wants to distance from any potential issues given their past.

Of course I could be absolutely way off here & be completely wrong lol but the timing is indeed weird.

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Cosmonaut117

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65 messages 81 likes

Ubisoft, like many game developers nowadays, can't seem to just take the time needed to make a good polished game. Too many investors that have to be pleased and rush rush rush stuff through the pipeline. If it's frustrating for the customer base I can only imagine the devs are equally frustrated.

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Avatar of GiGAHEART
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GiGAHEART

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255 messages 333 likes

Ubisoft, like many game developers nowadays, can't seem to just take the time needed to make a good polished game. Too many investors that have to be pleased and rush rush rush stuff through the pipeline. If it's frustrating for the customer base I can only imagine the devs are equally frustrated.

Dude for real.

When suits get in the way with devs' vision, technical side of things etc. this is what happens.

But when you just let creators CREATE at their own time & pace? Magic.

Just take a good look at Fromsoftware for instance & their recent ultrahigh quality games Elden Ring & Armored Code 6; just devs taking their time, doing what their love to do.

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