The CEO of Twitch, Dan Clancy, posted a recent update on the site’s blog page detailing some major changes coming to the platform. One of the most monumental points was around monetisation, which has long been a sticking point for streamers on the site.
It was revealed that in 2025, every streamer, regardless of their status, will be able to earn via subscriptions and ‘bits’. These features have, until now, been locked behind the ‘Affiliate’ wall, but this year, everyone will be able to take advantage of them.
Does this devalue becoming a Twitch Affiliate? Perhaps.
Changes Are A-Coming
In the post on the Twitch Blog, the company’s CEO wrote:
We want you to be able to take advantage of our monetization tools, whether you’re just getting your community started, or have been on Twitch for a while.
- In 2025, we’re excited to open up monetization tools—subscriptions and bits—to most streamers, from day one. This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage.
- We’re also introducing an option, which will allow all streamers to use their earnings on purchases within Twitch.
If you join Twitch right now, you’ll need to become an Affiliate streamer before you can accept bits and subscriptions. That means you need to jump through a few hoops first.
These new terms will mean that anyone can earn on Twitch regardless of their follower count or stream time.
The ‘most streamers’ clause is interesting, though. I’d assume it’s put there to suggest that streamers with infractions on their account can’t take advantage of these features.
Twitch is also preparing to offer more sponsorship opportunities to creators, and in 2025, the site wants to run more promotional events.
This year, it’s all about collaboration, and that’s reflected in pending changes being made to ‘Shared’ features, such as Hype Trains, Stream Together, and Shared Chat. It was also revealed in the blog post that mobile viewing is getting an upgrade, enhancing the options available to users consuming content via a mobile device.
Furthermore, clips will be upgraded, with creators unlocking more ways to edit and share their content as quickly as possible across a diversified portfolio of platforms.
I hate to admit it, but this update is a massive W for Twitch.
Let me know what you think in the comments.
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