By now, we’ve all heard or witnessed the atrocity that they’re calling the Borderlands movie. It receives staggeringly low reviews from critics and viewers alike, with low single-digit ratings for the most part. But apparently, it wasn’t all bad. According to Take-Two Interactive CEO Strauss Zelnick, the live-action film didn’t hurt the video game franchise, but it actually helped significantly.
Speaking to IGN, Zelnick said:
Obviously that movie was disappointing. That said, it actually sold more catalog. So, I don’t think it hurt at all, if anything I think it may have helped a little bit. It does highlight something that I’ve spoken about many times which is the difficulty of bringing our intellectual property to another medium.
Now, by “catalog,” Zelnick refers to the collection of video games within the franchise, such as Borderlands 2, Tales From the Borderlands, and Borderlands: The Pre-Sequel. Essentially, the hype surrounding the film and people actually viewing it in theaters caused a significant rise in video game sales. People saw the movie, wanted more of the genuine article, and went to play the video games instead of re-watching the bomb film a second time.
If you saw the film and were one of the many who decided the video games were more your style, welcome! You should start by playing Borderlands 2, as it’s universally considered one of the best titles in the franchise. I didn’t mind the gameplay in Borderlands 3, but the writing and dialogue left me cringing more frequently than I’d typically like.
Did you see the Borderlands movie? Let us know your thoughts on the live-action film in the comments below. Or, join us over on the Insider Gaming community forums to talk about Take-Two, Borderlands, and more!
Along with discussing Borderlands, Take-Two also provided an update on Grand Theft Auto 6 development and said it’s still coming in Fall 2025!
You announced Borderlands 4 for 2025 where is it when does it come out?
No it didn’t bro but keep pretending
Microsoft should buy them out now I mean they wanted Gearbox before and now you can get Rockstar, 2K, and Gearbox way better and watch the impact on Game Pass.