Shopify Rebellion and Moist Esports, the esports organization owned by content creator stars Charles “Cr1TiKaL” White Jr. and Ludwig “Ludwig” Ahgren, have fully merged under the Shopify banner. Both Cr1TiKaL and Ludwig are now co-owners of Shopify Rebellion.
The two organizations have partnered together in recent years, but now move forward together as one.
Shopify Rebellion and Moist Esports Fully Join Forces
In addition to Cr1TiKaL and Ludwig joining Rebellion as co-owners, the organization will use some of Moist Esports’ branding (including the droplet mascots) and absorb the esports divisions competing under the Moist banner. All the Moist divisions will compete as Shopify Rebellion moving forward.
Shopify Rebellion just got wetter.. ..I mean better 💚💧 ft. @MoistCr1TiKaL @LudwigAhgren
Moist Esports was founded by Cr1TiKaL in 2021, with the YouTube star jumping into the expansive fighting game community (FGC) first before entering Rocket League and Apex Legends a year later. Ludwig joined Moist as a co-owner in 2023, spear-heading the organization’s entry into VALORANT. Later that year, Ludwig announced that Moist and Shopify would partner together to run a VALORANT NA Challengers roster, which competed under the name MxS.
Both Cr1TiKaL and Ludwig have been very forthcoming and public about the costs of running an esports organization. Back in 2021, Cr1TiKaL told his audience plainly that he was running Moist Esports at a loss. When the organization entered VALORANT, Ludwig said that entering the scene cost roughly “$500,000 of Charlie’s money.”
With Moist and Shopify Rebellion now merged, the Rebels now field several different esports rosters. “Coming together allows us to field more and stronger teams, invest deeper for fans, and provide more to our players,” wrote Shopify Rebellion founder, Jeremy Steeves. Shopify Rebellion fields the following esports rosters:
- Two VALORANT teams (including the two-time defending Game Changers champions)
- A League of Legends roster in the newly rebranded LoL Americas conference (formerly in the LCS)
- An Apex Legends roster
- A Halo roster in the HCS
- A Rainbow Six Siege roster (signed just this past December)
- A Dota 2 roster
- Four StarCraft II players
- A Rocket League roster
- Several Smash and Street Fighter 6 players
Is there an esport you think Shopify Rebellion will join next? Let us know down below, and join more discussions in the official Insider Gaming forums.
For more Insider Gaming, check out our exclusive report on the effects of Microsoft’s purchase of Activision Blizzard.
No replies yet
Loading new replies...
Join the full discussion at the Insider Gaming Forums →