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January 2025 Video Game Hardware Sales Fell 45% Year-Over-Year In US

Total video games sales in the United States (US) for January 2025 have fallen 15% year-over-year with hardware taking the biggest nose dive. This comes from the latest information for Circana and continues a trend of declining sales across the board.

According to the data company, January 2025 saw hardware sales fall by a massive 45% to $205 million while accessories fell 28% to $194M compared to January 2024. The $205 million in hardware spending represents the lowest January total for hardware since January 2020 saw just $131 million.

It’s worth noting that January 2025’s data accounts for four weeks while January 2024 was five weeks. However, with drops that substantial, one more week likely isn’t something that would’ve made much of a difference.

Circana’s Mat Piscatella says that double-digit percentage drops happened across all of the major consoles. Nintendo Switch, which has its successor launching this year, fell 53% year-over-year while Xbox fell 50%. PlayStation 5 came in third, but still dropped 38% in total.

Despite the drop, PlayStation 5 remained the top-selling console in terms of both units and dollars. Xbox Series was second in dollars while Switch was second in units sold.

Moving on to accessories, the PlayStation Portal remained the top-selling accessory in terms of dollars. For units sold, the DualSense Wireless Midnight Black controller led the way.

Lastly, regarding the sales of the PlayStation 5 Pro, Piscatella says that its sales pace has fallen behind that of the PlayStation 4 Pro after three months.

What do you think of video game hardware sales falling so much in January 2025? Let us know down below, and join more discussions in the official Insider Gaming forums.


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