Intel isn’t leaving the discrete graphics card market anytime soon. During the company’s CES 2025 keynote on Monday, Intel’s new co-CEO Michelle Johnston Holthaus said that the company remains “committed” to the market moving forward.
“I get this question a lot,” Holthaus said. “We are very committed to the discrete graphics market, and we will continue to make strategic investments in this direction.”
Intel launched its latest Arc Battlemage graphics card, the B580, last month for $249. The entry-level card features 20 Xe2 cores, 12GB of GDDR6 VRAM, and a 192-bit memory bus. The next Battlemage card, the B570, is scheduled to launch on January 16. That card will cost $219 and feature 10GB of GDDR6 VRAM and 18 Xe2 cores.
In addition to the new Battlemage cards, Intel is working on the next-gen Celestial and Druid cards. Those, however, are still years away. Intel has made it clear their goal isn’t to contend with cards like the Nvidia GeForce RTX 4090 and 5090. Instead, they want to give budget conscious PC users more options.
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