It has been revealed by the Esports World Cup Foundation that the EWCF Club Partner Program applications for 2025 are now open – and that the scheme has been massively bolstered. The EWCF Club Partner Program will now invest $20 million into organisations, and this year, the scheme has been expanded to cover 40 members, up from 30 last year.
The top eight teams from the EWC’s Club Championship automatically score an invite, but the remaining 32 slots are up for grabs now.
Prestigious Program
The EWCF Club Partner Program isn’t open to every organisation. Some prerequisites must be met by applicants, including having a high level of fan engagement and ‘creative excellence’.
Here’s the spiel from the press release:
The EWCF Club Partner Program 2025 will focus on Clubs around the world that show high levels of fan engagement and creative excellence. Through this partnership, the EWCF and the participating Clubs will jointly invest to tell the EWC 2025 stories. Partnered Clubs are expected to have an established track record of elite competitive performance across multiple games, as well as a substantial social media presence with the ability to engage and grow a global fanbase.
Participating Clubs will be able to access the Program funding by engaging their fanbase with their brands throughout the esports year – so fans can follow storylines leading up to the Esports World Cup, watching tournaments online and experiencing live matches during the season.
All participating clubs will receive a six-figure sum to help grow their organisation ahead of the Esports World Cup 2025. If the participants see immense success as part of the EWCF Club Partner Program, they’ll receive additional funding. It was stressed that being a member of the scheme doesn’t grant instant qualification into next year’s Esports World Cup, though.
Per the terms of the application process, organisations have until the 10th of January to get their forms filled out.
In a statement, Faisal bin Homran, the CPO of the EWCF, said:
The EWCF Club Partner Program represents a significant step forward in our ongoing mission to foster a thriving ecosystem for esports Clubs worldwide while unlocking opportunities for organizations from some of the world’s fastest-growing esports markets, like China.
Through this program, we enable partnered Clubs to attract fans with engaging content beyond the games, showcasing the personalities and talent of players, alongside their origin stories, while also developing their Clubs’ brands as fan-favorite powerhouses in esports entertainment.
Do you think the EWCF Club Partner Program is a much-needed win that’s going to help out organisations? Let us know on the Insider Gaming forum.
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