During the QA Section of Bandai Namco’s latest earnings call, it was revealed that most of the sales for Dragon Ball Sparking Zero came from Europe and North America.
Spotted by Games Radar, Bandai Namco revealed that Dragon Ball Sparking Zero “has been a hit mainly overseas, with sales in Europe and the US accounting for about 90% of the game’s sales” (as translated by Google). The publishers changed their global marketing structure for Japan and North America at the start of this fiscal year. They formed different strategies for approach according to the region they were targeting.
Bandai Namco explained that Sparking Zero’s marketing primarily focused on social media for most regions. However, for specific areas, they also hosted on-ground events.
Dragon Ball Sparking Zero is a direct instalment to the iconic Budokai Tenkaichi series, which was dormant for over a decade. The developers have put real thought into the title’s gameplay, and combining that with its spectacular visuals and varying game modes; it has become a recipe for success.
While in early access, the game beat the concurrent numbers of all Dragon Ball titles and other fighting games on Steam. It also sold over 3 million copies within the first 24 hours. The overall popularity of the title has also significantly impacted their “Toys and Hobby” businesses, helping them beat “previous forecasts.”
If you are new to Sparking Zero, check out the Attack, Movement and Defense guides. Also, here are the game’s Episode Battles and Bonus Battles guide hubs. What are your thoughts on Sparking Zero becoming a major hit in Europe and NA? Let us know in the comments or our new community forum!
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The game is missing hundreds of characters still. They need to hurry up.
Are we getting a Jump Force 2? Is Arc System Works still making a project for Bandai Namco? What’s with the delay? Sparking Zero is missing a ton of content and the game should fulfill that through DLC and patches. The “no cap” line needs to go, Stephanie needs to be voicing Kid/Teen Gohan and all Kid Goku’s, Tiffany Vollmer as Bulma, and Linda Young as Frieza again. Add Dragon Ball, Dragon Ball Z, Dragon Ball GT, movies/specials, and Super Dragon Ball Heroes characters, forms, fusions, and stages everything that’s missing and get the music team to produce some stuff the “Bruce Falconer” team of Mike Smith, Julius Dobos, and Scott Morgan. How far away is Bleach Rebirth Of Souls? And it’s not Bandai Namco but how far away is HunterXHunter Nen Impact?