Call of Duty: Black Ops 6 is everywhere, and everyone knows it. From billboards and commercials to restaurant takeovers and social media promotions, Black Ops 6 is being thrust into the eyes of hundreds of millions of gamers (and of course, non-gamers) worldwide. In the last couple of weeks, ‘The Replacer’ has been everywhere, and the orange and black iconography of Black Ops 6 is on every applicable surface, digital or otherwise.
It comes as no surprise to learn that Activision and Microsoft really pushed the marketing budget to the limit for this game.
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Black Ops 6 is probably the most highly anticipated Call of Duty game in several years. It has everything fans have been asking for, and a little more besides. There’s a round-based Zombies offering, a stacked multiplayer platform, and a campaign that should offer more than a few hours of entertainment.
It did superbly in the open beta, and fans are eagerly anticipating the game’s first season, the competitive scene ahead, and of course, the launch of the game itself on October 25.
In a recent interview with Variety, Activision’s CMO, Tyler Bahl, revealed how big the team went on marketing Black Ops 6:
(It’s comparable to a) major motion picture blockbuster that would be launching this year.
Obviously, we want to generate sales, but I think overall, just awareness of the new game coming out. That’s always a focus, making Black Ops 6 the number one game this fall.
Overall, I just want people to like the campaign and the work that we’re doing as marketing group. I think some of the work is really innovative. Like we’re not just making a spot – The Replacer is showing up in all these weird and different places that are truly exciting. That’s what gets me excited.
Before the marketing campaign for Black Ops 6 kicked off, The Replacer hadn’t been seen in commercials since 2018. His return has been a stunning one, and he has replaced everyone from presenters on DAZN to presidential candidates, and from restaurant workers to NFL quarterbacks.
All that’s left is for Black Ops 6 to take over the LA Sphere, or something.
For more Insider Gaming coverage, check out how to not become screen obsessed when Black Ops 6 is released
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