The first quarter of 2025 is complete, and the early sales success of Assassin’s Creed Shadows has been reflected in the sales data. How high will the game climb in the sales rankings before the rest of the 2025 released calendar knocks it back down a peg?
Assassin’s Creed Shadows is Second Only to Monster Hunter Wilds in First Week Sales
According to the 2025 video game retail sales data and Circana industry analyst Mat Piscatella, Assassin’s Creed Shadows already ranks among the top five of best-selling games year-to-date. Among the top five of games sold since the start of 2025 are Monster Hunter Wilds, Kingdom Come: Deliverance 2, and Civilization 7, according to the February data.
In addition to its top five placing for the year so far, Assassin’s Creed Shadows also has the second highest week one dollar sales of any 2025 game, behind only Monster Hunter Wilds. According to Ubisoft themselves, Assassin’s Creed Shadows reached three million players in its first seven days after launch, and had the second highest day one sales revenue figure in the franchise’s history.
Of course, with such a stacked schedule of game releases planned for 2025, including the potentially industry and calendar-altering Grand Theft Auto 6, it seems unlikely that Assassin’s Creed Shadows will permanently stay in the year’s top five. Still, Ubisoft’s latest release is a much-needed win for the company, after a series of releases that performed below expectations. Ubisoft is parlaying this success into a new subsidiary co-owned by Tencent, which invested €1.16 billion for a 25% stake. The “big three” franchises in Assassin’s Creed, Far Cry, and Rainbow Six now fall under this new subsidiary.
Is the kind of launch success Assassin’s Creed Shadows is experiencing something Ubisoft can replicate? Let us know down below, and join the discussion in the official Insider Gaming forums.
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