A new, crushing free-to-play mobile game is arriving at your fingertips. Legendary developer and publisher King is partnering with Yahoo Games to deliver a new kind of experience called Crushable.
It’s hard to resist the urge to open an app sometimes, as you don’t want to waste minutes and even hours playing it. King has pioneered the freemium range of mobile games for 15 years, and Yahoo Games wants a piece of the pie—Step forward, Crushable.
Crushable Is A King & Yahoo Games New Daily Game Project
It’s estimated that the Candy Crush franchise has earned over $20 billion in lifetime revenue. Not bad for a game about blowing up some fruit. It makes sense to keep the production line going, and this is why we’re getting Crushable.
Here’s what an official pre-release said about the game and joint proposition:
“Yahoo Games is partnering with King to launch an exclusive game: Crushable. It will be King’s first-ever daily game—spinning out of the Candy Crush franchise—and designed around quick, satisfying micro-wins that players can complete in just a few minutes each day.”
Crushable is supposed to be that early-morning wake-up call where you reach for your phone to angrily turn off the alarm. Instead of hitting snooze, you head to Crushable and complete your daily challenge.
The new game is also “Part of a broader relaunch of Yahoo Games,” as the company has recently relaunched.
What does your morning routine consist of when you get up? Will a quick five-minute, compact Crushable game be the perfect ingredient for your morning rituals? Share your thoughts on Crushable and the idea of freemium mobile games in general via the Insider Gaming Discord Server.
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