The cost to show your game at Opening Night Live is set to get even more expensive for studios. According to a new report from German outlet GamesWirtschaft, Geoff Keighley’s annual event at Gamescom is charging up to nearly $500,000 for an spot on Opening Night Live 2025.
The report claims that prices start at $146,800 (€140,000) for a 30-second ad and rises to roughly $487,506 (€465,000) for a 180-second (three-minute) ad, based on currency conversion rates as of writing. The three-minute ad is one of two new tiers offered for 2025 along with a 150-second ad for roughly $419,360 (€400,000). In total, there are six different tiers to choose from, all more expensive than the reported cost for the same amount of time in 2024. Across the board, the increases range from 17.4% up to 21.9%.
The prices come directly from the official sales deck that was published for the event (h/t GamesWirtschaft).
Opening Night Live 2025 is scheduled to air August 19, 2025, the day before Gamescom 2025 officially begins.
Opening Night Live 2025 Ad Rates
- 30 seconds: $146,776 or €140,000 ($125,000 or €115,000 in 2024)
- 60 seconds: $214,922 or €205,000 ($179,600 or €165,000 in 2024)
- 90 seconds: $283,068 or €270,000 ($234,000 or €215,000 in 2024)
- 120 seconds: $351,214 or €335,000 ($288,000 or €265,000 in 2024)
- 150 seconds: $419,360 or €400,000
- 180 seconds: $487,506 or €465,000
Insider Gaming has attempted to reach out for comment on the price increase, though no response has been received as of publishing.
What do you think of the cost to air a trailer or ad during Opening Night Live 2025? Let us know in the comments, and join the discussion in the official Insider Gaming Forums.
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NOTE: Insider Gaming has updated the article to include the source of the ad rate prices, which have been confirmed. We are still awaiting comment on the reasoning for the price increase.
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