{"id":8879,"date":"2025-05-25T18:43:36","date_gmt":"2025-05-25T18:43:36","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=8879"},"modified":"2025-05-25T18:43:38","modified_gmt":"2025-05-25T18:43:38","slug":"sony-teria-cancelado-campanha-de-marketing-do-marathon","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/sony-teria-cancelado-campanha-de-marketing-do-marathon\/","title":{"rendered":"Sony teria cancelado campanha de marketing do Marathon"},"content":{"rendered":"\n<p>Um novo relat\u00f3rio aponta que todos os planos de marketing pagos para Marathon, novo t\u00edtulo da Bungie, foram cancelados por parte da Sony.<\/p>\n\n\n\n<p>A informa\u00e7\u00e3o foi compartilhada por Colin Moriarty (via <a href=\"https:\/\/thegamepost.com\/report-marathon-delay-bungie-scraps-all-paid-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Game Post<\/a>) durante o podcast Sacred Symbols+. Segundo ele, os planos para uma campanha publicit\u00e1ria no per\u00edodo pr\u00e9-lan\u00e7amento foram suspensos, e um poss\u00edvel adiamento pode estar em discuss\u00e3o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMe disseram, por algu\u00e9m que conhece os planos de marketing em um mercado-chave no exterior, que agora n\u00e3o h\u00e1 planos de fazer marketing pago para Marathon.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Moriarty ainda acrescenta:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cN\u00e3o sei se esses planos foram afetados pelos acontecimentos recentes, ou se isso sempre foi o plano, ou qualquer outra coisa. Mas \u00e9 considerado um movimento bastante incomum para um jogo t\u00e3o relevante.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Entre os acontecimentos recentes que podem estar impactando negativamente o projeto, est\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/insider-gaming.com\/br\/bungie-demonstra-preocupacao-com-recepcao-negativa-de-marathon\/\" target=\"_blank\" rel=\"noreferrer noopener\">A recep\u00e7\u00e3o mista do p\u00fablico \u00e0 revela\u00e7\u00e3o do jogo;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/insider-gaming.com\/br\/bungie-responde-acusacao-roubo-arte-marathon\/\" target=\"_blank\" rel=\"noreferrer noopener\">O uso indevido de artes, que a pr\u00f3pria Bungie j\u00e1 admitiu como erro;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/insider-gaming.com\/br\/ex-desenvolvedor-da-bungie-afirma-que-trabalhar-em-marathon-foi-toxico-e-humilhante\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acusa\u00e7\u00f5es de ambiente t\u00f3xico e humilha\u00e7\u00e3o dentro do est\u00fadio durante o desenvolvimento.<\/a><\/li>\n<\/ul>\n\n\n\n<p>At\u00e9 o momento, nem a Bungie nem a Sony se pronunciaram oficialmente sobre o assunto. O lan\u00e7amento de Marathon segue marcado para o dia <strong>23 de setembro<\/strong>, mas o poss\u00edvel adiamento deve ser tratado <strong>como um rumor<\/strong>.<\/p>\n\n\n\n<p><strong>Voc\u00ea acha que o suposto cancelamento da campanha de marketing por parte da Sony pode indicar o adiamento do Marathon?<\/strong><\/p>\n\n\n\n<p>Deixe sua opini\u00e3o nos coment\u00e1rios e participe da discuss\u00e3o em nosso&nbsp;<a href=\"https:\/\/insider-gaming.com\/forum\/\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00f3rum<\/a>!<\/p>\n\n\n\n<p>Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>X (Twitter) \u2013 @InsiderGamingBR<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Grupo da Insider Gaming BR<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Relat\u00f3rio aponta cancelamento do marketing de Marathon por parte da Sony.<\/p>\n","protected":false},"author":69,"featured_media":8880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":194,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[98,97,220],"class_list":["post-8879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rumors","tag-bungie","tag-marathon","tag-sony"],"author_data":{"id":69,"name":"Erick Oliveira","avatar":"https:\/\/secure.gravatar.com\/avatar\/5611afc7ce3808a9f4d30ca0610fe040?s=96&d=mm&r=g"},"category":{"primary":{"id":39,"label":"Rumores","slug":"rumors"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/05\/Design-sem-nome-3-15.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/05\/Design-sem-nome-3-15-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/05\/Design-sem-nome-3-15-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/05\/Design-sem-nome-3-15-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/05\/Design-sem-nome-3-15-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/sony-teria-cancelado-campanha-de-marketing-do-marathon","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/05\/Design-sem-nome-3-15.jpg","jetpack_sharing_enabled":true,"engagement":{"views":194,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/8879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=8879"}],"version-history":[{"count":1,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/8879\/revisions"}],"predecessor-version":[{"id":8881,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/8879\/revisions\/8881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/8880"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=8879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=8879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=8879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}