{"id":28751,"date":"2026-10-08T12:19:55","date_gmt":"2026-10-08T12:19:55","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=28751"},"modified":"2026-10-08T12:19:56","modified_gmt":"2026-10-08T12:19:56","slug":"xbox-xp-divisao-filmes-series-experiencias","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/xbox-xp-divisao-filmes-series-experiencias\/","title":{"rendered":"Xbox anuncia divis\u00e3o XP visando expandir franquias para outras m\u00eddias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Xbox <a href=\"https:\/\/news.xbox.com\/en-us\/2026\/10\/08\/introducing-xp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">revelou<\/a> a cria\u00e7\u00e3o da divis\u00e3o XP, parte de sua ambi\u00e7\u00e3o de se tornar a maior empresa de entretenimento do mundo. A nova estrutura ser\u00e1 liderada por Kayleen Walters, rec\u00e9m-nomeada presidente, e ter\u00e1 foco em expandir as franquias da marca para al\u00e9m dos jogos, abrangendo cinema, TV, produtos, parcerias estrat\u00e9gicas e experi\u00eancias ao vivo.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\" web=\"cta\"><\/ad-spot><\/div>\n\n\n\n<h2 id=\"h-objetivo-da-xp\" class=\"wp-block-heading\">Objetivo da XP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a empresa, o prop\u00f3sito \u00e9 ajudar as franquias a alcan\u00e7arem mais pessoas, criar conex\u00f5es mais profundas com jogadores e novos f\u00e3s, e abrir novas oportunidades para que comunidades cres\u00e7am em escala global. Os tr\u00eas principais vetores ser\u00e3o os seguintes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xbox Pictures<\/strong> \u2013 Produ\u00e7\u00f5es em cinema, TV e outras formas de narrativa linear<\/li>\n\n\n\n<li><strong>Xbox Products<\/strong> \u2013 Produtos oficiais que celebram e expressam o fandom<\/li>\n\n\n\n<li><strong>Xbox Places<\/strong> \u2013 Eventos ao vivo, experi\u00eancias imersivas, atra\u00e7\u00f5es e transmiss\u00f5es<\/li>\n\n\n\n<li><strong>Xbox Partnerships<\/strong> \u2013 Colabora\u00e7\u00f5es com criadores, marcas e comunidades para novas experi\u00eancias e patroc\u00ednios.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-kayleen-walters-no-comando\" class=\"wp-block-heading\">Kayleen Walters no comando<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Walters traz experi\u00eancia de peso. Foram 13 anos na Lucasfilm, ajudando a relan\u00e7ar uma das maiores franquias da hist\u00f3ria, e uma passagem marcante pela <strong><a href=\"https:\/\/insider-gaming.com\/br\/?s=mojang\" target=\"_blank\" rel=\"noreferrer noopener\">Mojang<\/a><\/strong>, onde o Minecraft saltou de 350 milh\u00f5es para mais de 425 milh\u00f5es de unidades vendidas. Sob sua lideran\u00e7a, o merchandising do jogo entrou no top 20 global, o filme de Minecraft quebrou recordes de bilheteria e a marca conquistou espa\u00e7o em parques tem\u00e1ticos.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\" web=\"cta\"><\/ad-spot><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que voc\u00ea achou da cria\u00e7\u00e3o da divis\u00e3o XP? Fala para gente em nosso\u00a0<a href=\"https:\/\/discord.gg\/gphR3hRNk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">servidor oficial no Discord<\/a>, agora com um canal exclusivo para brasileiros!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noopener\"><strong>X (Twitter) \u2013 @InsiderGamingBR<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/chat.whatsapp.com\/BECxx4KL4MiAvMuYA5f9ut\" target=\"_blank\" rel=\"noopener\">Grupo da Insider Gaming\u00a0BR<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para mais da Insider Gaming,\u00a0veja que um novo vazamento de <strong><a href=\"https:\/\/insider-gaming.com\/br\/gta-6-lucia-topless\/\" target=\"_blank\" rel=\"noreferrer noopener\">GTA 6 mostra Lucia jog\u00e1vel de topless<\/a><\/strong>.\u00a0Confira tamb\u00e9m a <strong><a href=\"https:\/\/insider-gaming.com\/br\/forza-horizon-6-para-ps5-pode-chegar-em-janeiro-de-2027\/\" target=\"_blank\" rel=\"noopener\">data de lan\u00e7amento do Forza Horizon 6 para PS5<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox anuncia a divis\u00e3o XP, liderada por Kayleen Walters, para expandir suas franquias em cinema, TV, produtos e experi\u00eancias ao vivo.<\/p>\n","protected":false},"author":46,"featured_media":28752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":14,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[41,4198],"class_list":["post-28751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-xbox","tag-xbox-xp"],"author_data":{"id":46,"name":"Ruan Almeida","avatar":"https:\/\/secure.gravatar.com\/avatar\/81e4138cdc0e7923a7bce6cca3a50f94458bb4793a50bbf4b0b52aef12f941c4?s=96&d=mm&r=g"},"category":{"primary":{"id":22,"label":"Not\u00edcias","slug":"news"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/10\/xbox-xp.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/10\/xbox-xp-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/10\/xbox-xp-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/10\/xbox-xp-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/10\/xbox-xp-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/xbox-xp-divisao-filmes-series-experiencias","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/10\/xbox-xp.jpg","jetpack_sharing_enabled":true,"engagement":{"views":14,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/28751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=28751"}],"version-history":[{"count":1,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/28751\/revisions"}],"predecessor-version":[{"id":28753,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/28751\/revisions\/28753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/28752"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=28751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=28751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=28751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}