{"id":23492,"date":"2026-06-01T20:24:28","date_gmt":"2026-06-01T20:24:28","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=23492"},"modified":"2026-06-01T20:24:29","modified_gmt":"2026-06-01T20:24:29","slug":"ex-veterano-da-bioware-afirma-que-insercao-de-marcas-reais-pode-ajudar-a-financiar-games","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/ex-veterano-da-bioware-afirma-que-insercao-de-marcas-reais-pode-ajudar-a-financiar-games\/","title":{"rendered":"Ex-veterano da BioWare afirma que inser\u00e7\u00e3o de marcas reais pode ajudar a financiar games"},"content":{"rendered":"\n<p>O ex-desenvolvedor da BioWare e antigo chefe de Dragon Age, Mark Darrah, trouxe uma nova discuss\u00e3o em seu <strong><a href=\"https:\/\/youtu.be\/Oyf7ErwlNUY?si=-OQq5vC8ujI0ywOW\">canal<\/a><\/strong> Mark Darrah on Games no YouTube: o uso de product placement como alternativa para financiar o desenvolvimento de jogos.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<p>Segundo Darrah, os games poderiam se inspirar no modelo de neg\u00f3cios do cinema. Ele citou o exemplo do filme live-action dos <em>Smurfs<\/em>, que conseguiu se pagar totalmente gra\u00e7as \u00e0s receitas de inser\u00e7\u00f5es de marcas, sem custos adicionais de produ\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Games aren&#039;t Movies But Maybe They Should Steal Their Business Models\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Oyf7ErwlNUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Darrah argumenta que a ind\u00fastria de jogos est\u00e1 excessivamente dependente de <strong>microtransa\u00e7\u00f5es<\/strong> e <strong>live-service<\/strong>, e que seria saud\u00e1vel explorar novas fontes de receita. Ele destacou:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cProduct placement \u00e9 uma parte muito pequena dos videogames hoje em compara\u00e7\u00e3o com filmes e televis\u00e3o. Talvez pudesse ser uma parte maior do desenvolvimento. Talvez existam rela\u00e7\u00f5es a serem formadas.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Embora j\u00e1 exista algum n\u00edvel de inser\u00e7\u00e3o de marcas em jogos, Darrah sugere uma integra\u00e7\u00e3o mais profunda, tornando esses elementos relevantes para a narrativa ou ambienta\u00e7\u00e3o. Isso poderia atrair maior investimento de anunciantes. No entanto, ele reconhece que nem todos os t\u00edtulos se encaixariam nesse modelo.<\/p>\n\n\n\n<p>Um excelente exemplo recente \u00e9 o 007: First Light. O jogo conta com a presen\u00e7a de grandes marcas reais, como Jaguar, Range Rover, Omega, Aston Martin, Coca-Cola e mais.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<p><strong>O que voc\u00ea acha da ideia? Fala para gente em nosso\u00a0<a href=\"https:\/\/discord.gg\/gphR3hRNk\" target=\"_blank\" rel=\"noreferrer noopener\">servidor oficial no Discord<\/a>, agora com um canal exclusivo para brasileiros!<\/strong><\/p>\n\n\n\n<p>Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener\">X (Twitter) \u2013 @InsiderGamingBR<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/chat.whatsapp.com\/Gz6FV3EAMGB18FoITd10Q9\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo da Insider Gaming\u00a0BR<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Para mais da Insider Gaming,&nbsp;veja que Minecraft pode ganhar&nbsp;<strong><a href=\"https:\/\/insider-gaming.com\/br\/minecraft-versao-nativa-nintendo-switch-2-classificacao-esrb\/\">vers\u00e3o nativa no Nintendo Switch 2<\/a><\/strong>. Confira que um&nbsp;<strong><a href=\"https:\/\/insider-gaming.com\/br\/baldurs-gate-2-remake-wizards-of-the-coast-rumor-detalhes\/\" target=\"_blank\" rel=\"noreferrer noopener\">rumor sugere que um remake de Baldur\u2019s Gate 2<\/a><\/strong>&nbsp;est\u00e1 em produ\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um ex-veterano da BioWare afirma que inser\u00e7\u00e3o de marcas reais pode ajudar a financiar jogos<\/p>\n","protected":false},"author":46,"featured_media":23494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":17,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[203],"class_list":["post-23492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bioware"],"author_data":{"id":46,"name":"Ruan Almeida","avatar":"https:\/\/secure.gravatar.com\/avatar\/069854ebadcdf2725a1cc4465f2c704d?s=96&d=mm&r=g"},"category":{"primary":{"id":22,"label":"Not\u00edcias","slug":"news"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/06\/bioware-product-placement-jogos.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/06\/bioware-product-placement-jogos-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/06\/bioware-product-placement-jogos-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/06\/bioware-product-placement-jogos-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/06\/bioware-product-placement-jogos-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/ex-veterano-da-bioware-afirma-que-insercao-de-marcas-reais-pode-ajudar-a-financiar-games","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/06\/bioware-product-placement-jogos.jpg","jetpack_sharing_enabled":true,"engagement":{"views":17,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/23492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=23492"}],"version-history":[{"count":1,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/23492\/revisions"}],"predecessor-version":[{"id":23495,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/23492\/revisions\/23495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/23494"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=23492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=23492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=23492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}