{"id":20936,"date":"2026-03-27T16:26:14","date_gmt":"2026-03-27T16:26:14","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=20936"},"modified":"2026-03-27T16:27:53","modified_gmt":"2026-03-27T16:27:53","slug":"microsoft-confirma-que-asha-sharma-mandou-encerrar-campanha-this-is-an-xbox","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/microsoft-confirma-que-asha-sharma-mandou-encerrar-campanha-this-is-an-xbox\/","title":{"rendered":"Microsoft confirma que Asha Sharma mandou encerrar campanha \u201cThis Is An Xbox\u201d"},"content":{"rendered":"\n<p>O motivo por tr\u00e1s do fim da campanha \u201cThis Is An Xbox\u201d, ou \u201cIsso \u00e9 um Xbox\u201d no Brasil, finalmente foi revelado \u2014 e est\u00e1 diretamente ligado \u00e0 nova lideran\u00e7a da marca.<\/p>\n\n\n\n<p>A Microsoft confirmou, por meio de um comunicado obtido por Jez Corden, do <a href=\"https:\/\/www.windowscentral.com\/gaming\/xbox\/why-did-microsoft-end-this-is-an-xbox-marketing-microsoft-responds-it-didnt-feel-like-xbox\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Windows Central<\/a>, que a decis\u00e3o partiu da nova CEO do Xbox, Asha Sharma.<\/p>\n\n\n\n<p>Segundo a empresa, a executiva optou por encerrar a campanha por acreditar que ela n\u00e3o representava adequadamente a identidade da marca.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-circular\"><a class=\"wp-block-button__link has-black-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><strong><em>Clique aqui e participe do nosso grupo no WhatsApp para acompanhar as principais not\u00edcias, an\u00e1lises e guias<\/em>.<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nao-parecia-xbox\">\u201cN\u00e3o parecia Xbox\u201d<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Xbox - This Is an Xbox\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IYBSNQLsBKk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>De acordo com o porta-voz da Microsoft, a decis\u00e3o foi bastante direta:<\/p>\n\n\n\n<p>\u201cA Asha aposentou \u2018This Is An Xbox\u2019 porque n\u00e3o parecia Xbox. Ela est\u00e1 liderando pessoalmente uma reformula\u00e7\u00e3o de como a marca se apresenta.\u201d<\/p>\n\n\n\n<p>Isso refor\u00e7a que as declara\u00e7\u00f5es anteriores de Sharma sobre \u201cresgatar\u201d a identidade do Xbox n\u00e3o eram apenas discurso. A mudan\u00e7a de estrat\u00e9gia indica uma tentativa clara de reposicionar a marca no mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mudanca-de-direcao-para-o-xbox\">Mudan\u00e7a de dire\u00e7\u00e3o para o Xbox<\/h3>\n\n\n\n<p>A campanha \u201cThis Is An Xbox\u201d foi criada para ampliar o conceito da plataforma, sugerindo que praticamente qualquer dispositivo \u2014 de consoles a celulares \u2014 poderia ser considerado um Xbox. <\/p>\n\n\n\n<p>No entanto, essa abordagem acabou gerando cr\u00edticas por diluir a identidade tradicional da marca e incentivar a n\u00e3o compra do console, que, de fato, \u00e9 um Xbox.<\/p>\n\n\n\n<p>Agora, com a nova lideran\u00e7a, tudo indica que o Xbox passar\u00e1 por um reposicionamento mais focado e possivelmente mais alinhado com sua ess\u00eancia como plataforma de jogos.<\/p>\n\n\n\n<p>Resta saber como essa \u201cnova fase\u201d ser\u00e1 apresentada ao p\u00fablico e quais mudan\u00e7as pr\u00e1ticas isso trar\u00e1 para o futuro do Xbox.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<p><strong>Qual sua opini\u00e3o sobre a campanha &#8220;Isso \u00e9 um Xbox&#8221;?<\/strong><\/p>\n\n\n\n<p>Fala para gente em nosso\u00a0<a href=\"https:\/\/discord.gg\/gphR3hRNk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">servidor oficial no Discord<\/a>, agora com um canal exclusivo para brasileiros!<\/p>\n\n\n\n<p>Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">X (Twitter) \u2013 @InsiderGamingBR<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grupo da Insider Gaming\u00a0BR<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Para mais da Insider Gaming, veja&nbsp;que&nbsp;confirmamos que a&nbsp;<a href=\"https:\/\/insider-gaming.com\/br\/ps-store-brasileira-esta-praticando-descontos-dinamicos-em-jogos-first-party\/\" target=\"_blank\" rel=\"noreferrer noopener\">PS Store est\u00e1 aplicando descontos din\u00e2micos na loja brasileira<\/a>. Confira tamb\u00e9m&nbsp;a <a href=\"https:\/\/insider-gaming.com\/br\/nova-atualizacao-de-resident-evil-requiem-adicionou-o-modo-foto\/\" target=\"_blank\" rel=\"noreferrer noopener\">atualiza\u00e7\u00e3o de Resident Evil Requiem que adicionou o modo foto<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asha Sharma ordenou fim da campanha \u201cThis Is An Xbox\u201d.<\/p>\n","protected":false},"author":69,"featured_media":20937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":103,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[987,37,41,1522,1915],"class_list":["post-20936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-jogos","tag-microsoft","tag-xbox","tag-xbox-series-s","tag-xbox-series-x"],"author_data":{"id":69,"name":"Erick Oliveira","avatar":"https:\/\/secure.gravatar.com\/avatar\/5611afc7ce3808a9f4d30ca0610fe040?s=96&d=mm&r=g"},"category":{"primary":{"id":22,"label":"Not\u00edcias","slug":"news"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/03\/Design-sem-nome-7-2.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/03\/Design-sem-nome-7-2-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/03\/Design-sem-nome-7-2-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/03\/Design-sem-nome-7-2-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/03\/Design-sem-nome-7-2-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/microsoft-confirma-que-asha-sharma-mandou-encerrar-campanha-this-is-an-xbox","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/03\/Design-sem-nome-7-2.jpg","jetpack_sharing_enabled":true,"engagement":{"views":103,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/20936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=20936"}],"version-history":[{"count":2,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/20936\/revisions"}],"predecessor-version":[{"id":20940,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/20936\/revisions\/20940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/20937"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=20936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=20936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=20936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}