{"id":18781,"date":"2026-02-04T00:09:30","date_gmt":"2026-02-04T00:09:30","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=18781"},"modified":"2026-02-04T00:09:32","modified_gmt":"2026-02-04T00:09:32","slug":"ceo-da-take-two-confirma-que-gta-6-nao-usara-ia-generativa","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/ceo-da-take-two-confirma-que-gta-6-nao-usara-ia-generativa\/","title":{"rendered":"CEO da Take-Two confirma que GTA 6 n\u00e3o usar\u00e1 IA generativa"},"content":{"rendered":"\n<p>Strauss Zelnick teve uma longa conversa com o portal <strong><a href=\"https:\/\/www.gamesindustry.biz\/take-two-ceo-says-generative-ai-tools-are-driving-costs-and-time-efficiencies-but-that-its-worlds-are-handcrafted\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Games Industry<\/a><\/strong> e falou sobre IAs e o impacto da tecnologia para a Take-Two Interactive. O executivo tamb\u00e9m aproveitou a ocasi\u00e3o pra deixar claro que nenhum tipo de IA generativa foi usada em GTA 6. De acordo com Strauss, os mundos da Rockstar s\u00e3o &#8220;feitos \u00e0 m\u00e3o&#8221; e \u00e9 isso que os diferencia dos demais.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<p>Apesar disso, o CEO revelou que a Take-Two como um todo est\u00e1 implementando o uso de IA generativa e eles est\u00e3o come\u00e7ando a ver impactos positivos na redu\u00e7\u00e3o de custos e no aceleramento do desenvolvimento.<\/p>\n\n\n\n<p>Mesmo com o tom positivo, o chef\u00e3o da Take-Two refor\u00e7ou que os impactos ainda est\u00e3o nos est\u00e1gios iniciais e que as IAs s\u00e3o uma ferramenta. Elas n\u00e3o devem ser vistas como um vetor capaz de criar assets.<\/p>\n\n\n\n<p>As falas de Strauss Zelnick pegaram algumas pessoas de surpresa, visto que as a\u00e7\u00f5es de boa parte das empresas p\u00fablicas de games, como a pr\u00f3pria Take-Two, sofreram um grande impacto gra\u00e7as \u00e0 uma <a href=\"https:\/\/republicadg.com.br\/project-genie-ia-do-google-pode-mudar-completamente-o-desenvolvimento-de-jogos\/\" target=\"_blank\" rel=\"noreferrer noopener\">nova tecnologia da Google<\/a>.<\/p>\n\n\n\n<p>Ao falar sobre GTA 6, ele reafirmou que o jogo vai lan\u00e7ar na data prevista em novembro e ainda revelou que a campanha promocional come\u00e7a nesse ver\u00e3o americano. <\/p>\n\n\n\n<p><strong>Voc\u00ea acha que as IAs generativas v\u00e3o ajudar na redu\u00e7\u00e3o de custos e no processo de desenvolvimento? Deixe sua opini\u00e3o em nosso\u00a0<a href=\"https:\/\/discord.gg\/gphR3hRNk\" target=\"_blank\" rel=\"noreferrer noopener\">servidor oficial no Discord<\/a>, agora com um canal exclusivo para brasileiros!<\/strong><\/p>\n\n\n\n<p>Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener\">X (Twitter) \u2013 @InsiderGamingBR<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo da Insider Gaming\u00a0BR<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Para mais da Insider Gaming, confira como resgatar 1 m\u00eas de&nbsp;<strong><a href=\"https:\/\/insider-gaming.com\/br\/como-conseguir-1-mes-de-xbox-game-pass-premium-gratis-atraves-do-webtoon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xbox Game Pass Premium via WebToon<\/a><\/strong>. Veja tamb\u00e9m a lista de&nbsp;<strong><a href=\"https:\/\/insider-gaming.com\/br\/confira-a-lista-de-trofeus-de-reanimal\/\" target=\"_blank\" rel=\"noreferrer noopener\">trof\u00e9us de Reanimal<\/a><\/strong>.<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>GTA 6 n\u00e3o contar\u00e1 com uso de IA generativa. <\/p>\n","protected":false},"author":46,"featured_media":18783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":55,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[146,2309,166],"class_list":["post-18781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gta-6","tag-strauss-zelnick","tag-take-two"],"author_data":{"id":46,"name":"Ruan Almeida","avatar":"https:\/\/secure.gravatar.com\/avatar\/069854ebadcdf2725a1cc4465f2c704d?s=96&d=mm&r=g"},"category":{"primary":{"id":22,"label":"Not\u00edcias","slug":"news"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/02\/gta-6-ia-generativa.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/02\/gta-6-ia-generativa-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/02\/gta-6-ia-generativa-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/02\/gta-6-ia-generativa-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/02\/gta-6-ia-generativa-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/ceo-da-take-two-confirma-que-gta-6-nao-usara-ia-generativa","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2026\/02\/gta-6-ia-generativa.jpg","jetpack_sharing_enabled":true,"engagement":{"views":55,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/18781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=18781"}],"version-history":[{"count":1,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/18781\/revisions"}],"predecessor-version":[{"id":18784,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/18781\/revisions\/18784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/18783"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=18781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=18781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=18781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}