{"id":17383,"date":"2025-12-22T13:07:21","date_gmt":"2025-12-22T13:07:21","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=17383"},"modified":"2025-12-22T13:07:22","modified_gmt":"2025-12-22T13:07:22","slug":"microsoft-nega-que-colocou-meta-de-30-de-lucro-para-a-divisao-xbox","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/microsoft-nega-que-colocou-meta-de-30-de-lucro-para-a-divisao-xbox\/","title":{"rendered":"Microsoft nega que colocou meta de 30% de lucro para a divis\u00e3o Xbox"},"content":{"rendered":"\n<p>A Microsoft desmentiu alega\u00e7\u00f5es anteriores de que teria informado \u00e0 sua divis\u00e3o de jogos, Xbox, que deveria atingir uma margem de lucro de 30%.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<p>A informa\u00e7\u00e3o sobre a nega\u00e7\u00e3o veio atrav\u00e9s de uma <strong><a href=\"https:\/\/www.cnbc.com\/2025\/12\/21\/xbox-console-war-playstation-switch.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mat\u00e9ria da CNBC<\/a><\/strong>, que conversou com a Microsoft sobre v\u00e1rias quest\u00f5es e problemas enfrentados pela empresa ao longo do \u00faltimo ano.<\/p>\n\n\n\n<p>A CNBC mencionou a<strong> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-23\/microsoft-pushes-xbox-studios-to-hit-higher-profit-margins?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2MTIxNzIzNiwiZXhwIjoxNzYxODIyMDM2LCJhcnRpY2xlSWQiOiJUNEtaV0FHUTdMMTAwMCIsImJjb25uZWN0SWQiOiJCMUVBQkI5NjQ2QUM0REZFQTJBRkI4MjI1MzgyQTJFQSJ9.bf1wS0et59C0q96ZZnfBqLTX_eTIqjZTmQbk_j6Pwok&amp;leadSource=uverify%20wall\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mat\u00e9ria da Bloomberg<\/a><\/strong> havia afirmado que a Microsoft estabeleceu para a divis\u00e3o Xbox a meta ambiciosa de alcan\u00e7ar uma margem de lucro de 30%, o que teria levado a demiss\u00f5es e cancelamentos de projetos.<\/p>\n\n\n\n<p>Segundo a Bloomberg, a meta foi definida pela diretora financeira da Microsoft, Amy Hood, que disse que o objetivo de 30% fazia parte das \u201cmargens de responsabilidade\u201d em toda a empresa, incluindo o Xbox. O relato foi posteriormente refor\u00e7ado por outras figuras da ind\u00fastria, que afirmaram ter ouvido not\u00edcias semelhantes sobre essas metas ambiciosas.<\/p>\n\n\n\n<p>A meta de 30% \u00e9 muito superior ao padr\u00e3o da ind\u00fastria, que gira em torno de <strong>17% a 22%<\/strong>.<\/p>\n\n\n\n<p>Em resposta ao rumor, a Microsoft teria informado \u00e0 CNBC que, embora a empresa estabele\u00e7a metas ambiciosas, o alvo de 30% de margem de lucro estava incorreto.<\/p>\n\n\n\n<p>O Xbox teve um ano dif\u00edcil, com milhares de empregos impactados e v\u00e1rios projetos cancelados, incluindo Perfect Dark da The Initiative, Everwild da Rare e o MMO da ZeniMax sob o codinome Blackbird. Na semana passada, foi anunciado que o Xbox n\u00e3o teria um \u201cXbox Wrapped\u201d este ano devido <strong><a href=\"https:\/\/insider-gaming.com\/br\/xbox-nao-deve-lancar-retrospectiva-em-2025-por-questoes-orcamentarias\/\" target=\"_blank\" rel=\"noreferrer noopener\">a restri\u00e7\u00f5es or\u00e7ament\u00e1rias<\/a><\/strong>.<\/p>\n\n\n\n<p>Ainda n\u00e3o est\u00e1 claro se a Bloomberg ir\u00e1 se retratar ou oferecer mais detalhes sobre as metas ambiciosas da Microsoft, mas caso surjam novas informa\u00e7\u00f5es, este artigo ser\u00e1 atualizado.<\/p>\n\n\n\n<div class=\"wp-block-igha-ad-spot\"><ad-spot type=\"inline\" vars=\"\"><\/ad-spot><\/div>\n\n\n\n<p><strong>O que voc\u00ea acha da Microsoft ter desmentido essas alega\u00e7\u00f5es? Deixe sua opini\u00e3o em nosso\u00a0<a href=\"https:\/\/discord.gg\/gphR3hRNk\" target=\"_blank\" rel=\"noreferrer noopener\">canal oficial no Discord<\/a>!<\/strong><\/p>\n\n\n\n<p>Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener\">X (Twitter) \u2013 @InsiderGamingBR<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo da Insider Gaming\u00a0BR<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Para mais da Insider Gaming, confira&nbsp;o&nbsp;<a href=\"https:\/\/insider-gaming.com\/br\/starfield-2026-ps5-switch-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">rumor sobre a suposta \u201cvers\u00e3o 2.0\u201d do Starfield<\/a>. Veja tamb\u00e9m os&nbsp;<a href=\"https:\/\/insider-gaming.com\/br\/halo-studios-planeja-remakes-da-trilogia-original-da-saga-diz-rumor\/\" target=\"_blank\" rel=\"noreferrer noopener\">rumores sobre a suposta trilogia remake da saga Halo original<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Microsoft negou que colocou meta de 30% de lucro para a Xbox<\/p>\n","protected":false},"author":46,"featured_media":17384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":108,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[37,41],"class_list":["post-17383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-microsoft","tag-xbox"],"author_data":{"id":46,"name":"Ruan Almeida","avatar":"https:\/\/secure.gravatar.com\/avatar\/069854ebadcdf2725a1cc4465f2c704d?s=96&d=mm&r=g"},"category":{"primary":{"id":22,"label":"Not\u00edcias","slug":"news"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/12\/microsoft-nega-meta-xbox.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/12\/microsoft-nega-meta-xbox-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/12\/microsoft-nega-meta-xbox-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/12\/microsoft-nega-meta-xbox-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/12\/microsoft-nega-meta-xbox-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/microsoft-nega-que-colocou-meta-de-30-de-lucro-para-a-divisao-xbox","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/12\/microsoft-nega-meta-xbox.jpg","jetpack_sharing_enabled":true,"engagement":{"views":108,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/17383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=17383"}],"version-history":[{"count":1,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/17383\/revisions"}],"predecessor-version":[{"id":17385,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/17383\/revisions\/17385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/17384"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=17383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=17383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=17383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}