{"id":14833,"date":"2025-10-28T16:41:35","date_gmt":"2025-10-28T16:41:35","guid":{"rendered":"https:\/\/insider-gaming.com\/br\/?p=14833"},"modified":"2025-10-28T16:44:44","modified_gmt":"2025-10-28T16:44:44","slug":"funcionarios-da-ea-zombam-do-uso-excessivo-de-ia-dentro-da-empresa","status":"publish","type":"post","link":"https:\/\/insider-gaming.com\/br\/funcionarios-da-ea-zombam-do-uso-excessivo-de-ia-dentro-da-empresa\/","title":{"rendered":"Funcion\u00e1rios da EA zombam do uso excessivo de IA dentro da empresa"},"content":{"rendered":"\n<p>Um relat\u00f3rio do portal <a href=\"https:\/\/www.businessinsider.com\/inside-ai-divide-roiling-video-game-giant-electronic-arts-2025-10\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Insider<\/a> revelou que funcion\u00e1rios da Electronic Arts (EA) est\u00e3o frustrados \u2014 e at\u00e9 ironizando internamente \u2014 a insist\u00eancia da empresa em adotar intelig\u00eancia artificial (IA) em praticamente todos os seus setores.<\/p>\n\n\n\n<p>Segundo a publica\u00e7\u00e3o, executivos da EA passaram o \u00faltimo ano incentivando os quase 15 mil funcion\u00e1rios a utilizar IA em praticamente tudo: desde a cria\u00e7\u00e3o de c\u00f3digo e arte conceitual at\u00e9 a reda\u00e7\u00e3o de conversas sens\u00edveis sobre sal\u00e1rios e promo\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-circular\"><a class=\"wp-block-button__link has-black-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><strong><em>Clique aqui e participe do nosso grupo no WhatsApp para acompanhar as principais not\u00edcias, an\u00e1lises e guias<\/em>.<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-funcionarios-temem-por-seus-empregos-na-ea\"><strong>Funcion\u00e1rios temem por seus empregos na EA<\/strong><\/h2>\n\n\n\n<p>O relat\u00f3rio aponta que os funcion\u00e1rios s\u00e3o encorajados a usar o chatbot interno \u201cReefGPT\u201d, mesmo com o sistema apresentando erros e \u201calucina\u00e7\u00f5es\u201d que precisam ser corrigidas manualmente.<\/p>\n\n\n\n<p>Equipes criativas, como artistas e designers de fases, afirmam que s\u00e3o obrigadas a alimentar o sistema com seus pr\u00f3prios trabalhos, o que tem gerado receio de que a tecnologia acabe tornando suas fun\u00e7\u00f5es desnecess\u00e1rias.<\/p>\n\n\n\n<p>Um ex-funcion\u00e1rio da Respawn Entertainment, que atuava na \u00e1rea de QA, declarou acreditar que a IA contribuiu para sua demiss\u00e3o. Segundo ele, o sistema j\u00e1 era capaz de realizar parte de suas fun\u00e7\u00f5es, como analisar e resumir feedbacks de centenas de testadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-piada-interna\"><strong>Piada interna<\/strong><\/h3>\n\n\n\n<p>A imposi\u00e7\u00e3o do uso de IA teria levado a rea\u00e7\u00f5es c\u00e9ticas e bem-humoradas dentro da empresa. <\/p>\n\n\n\n<p>Um dos memes compartilhados nos canais internos do Slack mostra um homem perguntando a tr\u00eas CEOs o que eles querem. Eles respondem:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIA!\u201d<br>\u201cIA para fazer o qu\u00ea?\u201d \u2014 pergunta o homem.<br>\u201cN\u00e3o sabemos!\u201d \u2014 respondem os executivos, em coro.<br>\u201cE quando queremos isso?\u201d<br>\u201cAgora!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>De acordo com o relat\u00f3rio, dezenas de funcion\u00e1rios reagiram com emojis de riso, demonstrando o descontentamento generalizado com a postura da lideran\u00e7a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ea-nao-comenta-oficialmente\"><strong>EA n\u00e3o comenta oficialmente<\/strong><\/h3>\n\n\n\n<p>A Electronic Arts se recusou a comentar o caso ao Business Insider e tamb\u00e9m n\u00e3o respondeu ao pedido de posicionamento feito pela Insider Gaming.<\/p>\n\n\n\n<p><strong>O que voc\u00ea acha da EA for\u00e7ar o uso de IA em seus projetos?<\/strong><\/p>\n\n\n\n<p>Deixe sua opini\u00e3o nos coment\u00e1rios e participe da discuss\u00e3o em nosso&nbsp;<a href=\"https:\/\/t.co\/dLOFaEGOMl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">canal oficial no Discord<\/a>!<\/p>\n\n\n\n<p>Para not\u00edcias em primeira m\u00e3o, acompanhe nossas redes sociais e ingresse em nosso grupo no WhatsApp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>X (Twitter) \u2013 @InsiderGaming<\/strong><\/a><strong><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener\">B<\/a><\/strong><a href=\"https:\/\/x.com\/InsiderGamingBR\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>R<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/chat.whatsapp.com\/C01fPNOHNZzFkCzfR1FUDj\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Grupo da Insider Gaming BR<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Para mais da Insider Gaming, conhe\u00e7a&nbsp;<strong><a href=\"https:\/\/insider-gaming.com\/br\/loulan-the-cursed-sand-jogo-do-playstation-china-hero-project-recebeu-gameplay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loulan: Cursed Sand<\/a><\/strong>, novo RPG do China Hero Project. Confira tamb\u00e9m as datas de lan\u00e7amento dos&nbsp;<strong><a href=\"https:\/\/insider-gaming.com\/br\/saiba-quando-os-proximos-episodios-de-dispatch-serao-lancados\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00f3ximos epis\u00f3dios de Dispatch<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funcion\u00e1rios da EA zombam do uso excessivo de IA dentro da empresa.<\/p>\n","protected":false},"author":69,"featured_media":14834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ig_views":117,"event_dates":"","event_type":"","event_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[152,1069,987],"class_list":["post-14833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ea","tag-ia","tag-jogos"],"author_data":{"id":69,"name":"Erick Oliveira","avatar":"https:\/\/secure.gravatar.com\/avatar\/5611afc7ce3808a9f4d30ca0610fe040?s=96&d=mm&r=g"},"category":{"primary":{"id":22,"label":"Not\u00edcias","slug":"news"},"others":[]},"thumbnail":{"full":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/10\/Design-sem-nome-1-20.jpg","large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/10\/Design-sem-nome-1-20-1024x576.jpg","medium":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/10\/Design-sem-nome-1-20-300x169.jpg","medium_large":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/10\/Design-sem-nome-1-20-770x433.jpg","small":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/10\/Design-sem-nome-1-20-100x100.jpg"},"app_link":"https:\/\/insider-gaming.com\/br\/app\/post\/funcionarios-da-ea-zombam-do-uso-excessivo-de-ia-dentro-da-empresa","jetpack_featured_media_url":"https:\/\/insider-gaming.com\/br\/wp-content\/uploads\/sites\/2\/2025\/10\/Design-sem-nome-1-20.jpg","jetpack_sharing_enabled":true,"engagement":{"views":117,"likes":0,"comments":0},"_links":{"self":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/14833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/comments?post=14833"}],"version-history":[{"count":3,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/14833\/revisions"}],"predecessor-version":[{"id":14839,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/posts\/14833\/revisions\/14839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media\/14834"}],"wp:attachment":[{"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/media?parent=14833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/categories?post=14833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider-gaming.com\/br\/wp-json\/wp\/v2\/tags?post=14833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}